The Rise of Fake Collection Posters in South Cinema

The trend of releasing fake collection posters is becoming common in the South Indian film industry, especially after the release of Devara. Many filmmakers now use inflated numbers to create hype, even when a movie gets a mixed response. This practice is misleading and unfair to fans and the industry.

For instance, Devara‘s team released a poster showing ₹509 crores, while the actual collections were closer to ₹384-394 crores. Such exaggerations harm the reputation of both the movie and the hero involved. It also misguides audiences who trust these numbers.

South Cinema’s Fake Collection Posters

Another example is the Pan India film Martin, which received negative reviews from Day 1. Despite the poor response, the makers released a poster claiming ₹100 crore collections on Day 1. Such false claims damage the credibility of the film and the industry as a whole.

Recently, Gopichand and Srinu Vaitla’s movie also followed this trend. The movie received an average response, but the makers released a poster claiming 100% recovery for distributors, when only 25% was actually recovered. These fake posters mislead and create false expectations.

This trend of releasing inflated numbers should stop. It distorts the trade and hurts the integrity of the film industry. Transparency in collections is important for maintaining trust between producers, audiences, and trade circles.